With markets evolving rapidly, it’s crucial to know how to do a market feasibility study that anticipates customer trends and future-proofs strategy. This study involves analyzing historical data, cultural shifts, and emerging technologies. Companies that understand how to do a market feasibility study that anticipates customer trends and future-proofs their strategy remain agile and relevant. They can pivot quickly and innovate at the right time. It’s not just about today’s demand—it’s about building a resilient strategy that continues to meet changing consumer expectations tomorrow.