SURVEY: HALF OF U.S. INVESTORS PLAN TO INCREASE HOTEL INVESTMENTS IN 2024

U.S. HOTEL INVESTOR sentiment remains robust, with investors indicating an increase in hotel acquisitions in 2024, according to a recent survey by CBRE
Hotels Research. About 35 percent of survey respondents expect acquisition activity to remain the same as in 2023, while less than 16 percent anticipate a decrease.

Despite high interest rates, more than 70 percent are targeting value-added and opportunistic hotel investments.

CBRE’s Global Hotel Investor Intentions Survey, which included more than 130 respondents responsible for U.S. investments, found that value-added acquisitions
offer opportunities to reposition assets by adding rooms, redesigning interiors, or adding amenities to increase returns and long-term value