Why BI in FMCG Industry is a Game-Changer for Growth
Business Intelligence (BI) in FMCG industry provides a holistic view of operations by integrating data from packaging, manufacturing, distribution, and customer touchpoints. Companies can forecast market demand, optimize their marketing spend, and ensure operational efficiency with data-rich insights. BI solutions from ESS use advanced analytics and ML to detect performance gaps, minimize downtime, and personalize customer experiences. Stay ahead in this competitive industry by making smarter, faster decisions using BI dashboards and predictive analytics.